Morris & Co inspired Botanicals

It's finally happened: Morris & Co. inspired embroidery kits!

With twisting vines, classic leaf motifs, and gorgeous colour combinations, these floral embroidery kits are a beautiful way to improve your embroidery technique.

Each of the botanical designs uses embroidery stitches such as Picot Stitch, Braided Chain Stitch, Colonials Knots, and Turkey Work.

These kits are more challenging than my other designs: they're ideal for anyone looking to expand their current embroidery skills, or who are fairly confident with a needle. As with all of my kits, there's photographic instructions for each new stitch, and lots of tips and advice to guide you along the way.

The kits are available in two options (and of course, they're matching!). The purple fabric is medium weight and sturdy; and the voile is delicate and semi-transparent - so a little more challenging to stitch on! As always, both fabrics are organic and ethically sourced.


Paraffle Note: these designs were inspired by the gorgeous wallpapers and designs produced by Morris & Co. Early in 2022, Dovecot Studios in Edinburgh asked me to host a workshop alongside their "Morris & Co. - The Art of Wallpaper" exhibition. Naturally, I saw this as a brilliant opportunity to develop a pair of new floral inspired embroidery kits! It took a fair bit of trial and error to produce these final pieces - but it was worth every bit of stitch unripping!


Kit choice: Purple

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What's included

    1. Organic and ethically sourced cotton fabric

    2. Plenty of DMC stranded cotton thread

    3. High quality 8 inch wooden hoop made by Elbesee in the UK using FSC wood

    4. Pre-printed pattern transfer

    5. Stitch Guide booklet (with photos)

    6. Detailed instructions and reference pictures

    7. Embroidery needle

    8. Felt (70% wool, 30% viscose blend) - to cover the messy back once it’s finished

    9. This all comes in a delightful, letterbox-friendly gift box, measuring 23 x 23 x 2cm.

    10. The finished embroidery measures 8 inches (20cm) across.

    11. All you’ll need is some scissors and a pen!

What are the materials like?

High quality everything

Here's more info on the materials included in each kit

Elbesee wooden hoop

These are the best UK made embroidery hoops there are - John Lewis stock them in their small haberdashery section. Made using FSC Beech wood in a village in the Cotswolds by a family run company called Elbesee, the wood is finished so that 1) it doesn't splinter and 2) it looks great!

100% Organic Cotton Fabric

We're really proud of this fabric. A LOT of cotton fabric out there comes from China, and is potentially picked by enslaved Uighurs (BBC investigation).

So we've made sure our fabric is not.

Made from cotton that's organically grown in India by a family run business. It's woven and dyed by the same firm. Importantly, they recycle the water used (growing and dying cotton uses a LOT of water) as well as only using a "Low impact" dying process.

The cushions we supply come from the same fabric - they're stitched for us by a women's co-operative in Kerala.

Our Tote bags are certified GOTS and made in India by another company.

Pre-printed pattern


We print each pattern onto a water soluble adhesive fabric stabiliser - when the kit arrives, simply peel the pattern off the backing paper and stick it onto the fabric. Once you've finished stitching, the stabiliser dissolves away in lukewarm water.

Why's it a game changer?

1. The extra strength the stabiliser provides while stitching prevents the fabric from misbehaving whilst stitching.

2. There's no problems with being able to see the pattern whilst stitching - white background, black pattern.

3. There's no printed pattern showing after you've washed the stabiliser away. Just your stitching.

4. Because we print this ourselves, we don't have to buy bulk pre-printed cotton. We'll always know who makes our fabric and where the cotton is grown.

Backing Felt

Each hoop kit comes with felt included, which is for backing your finished piece. Doing so protects the stitches, and makes sure the colours in your piece isn't affected by whichever wall you hang it on!

The felt we supply is made in the UK by a family firm using 30% wool/70% viscose.


We have a synthetic felt available, just add a note to your order and we'll make sure you get that instead of the wool felt. We will be changing to only supplying a synthetic felt once we find a UK made one that's only made from recycled materials and or non-plastic based - if you know of such a felt, PLEASE let us know about it!

Felt isn't included in the Banner kits as it's not necessary. Likewise, the cushion and tote bag kits don't need the backing felt - you'll find an iron on interfacing included in these kits.

Stitch Guide

The kit comes with our own stitch guide included, which includes easy step by step instructions for all of the stitches with photos of each step. Prefer learning by video? There's QR codes in the guide that will also take you to our own tutorial videos of the stitches.

Printed on high quality, uncoated, recycled paper.

Stitching support

Everyone's welcome to join our supportive Paraffle People Facebook group, where you're free to ask questions on your kit and you'll get plenty of support, either from me or from other Paraffle People!

I'll generally share more exclusive behind the scenes videos and things in the group too.

Not on Facebook?

I'm always just one email, blog comment or youtube question away! I do try to give myself a good balance, so generally I'll respond within 24 hours, or on monday if it's the weekend!

And behind the scenes stuff gets sent to my email newsletter subscribers too, so you'll not miss out if you're subscribed!


Ok, we all know not to blindly trust reviews on the internet, as there are so many fake reviews, or reviews exchanged for free products.

We don't do fake reviews, we don't give free products in exchange for reviews, and we promise our reviews below are real reviews, from real people who really did buy our stuff.

There's hundreds of reviews of us available elsewhere too:





average rating 5.0 out of 5
Based on 4 reviews
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100% of reviewers would recommend this product to a friend
4 Reviews
Reviewed by Carolyn H., from United Kingdom
Verified Buyer
I recommend this product
Stitching time
10 + Hours
Rated 5 out of 5
Review posted

Next level up

Really beautiful design and new stitches to learn as I progress on my stitching journey

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Reviewed by Jan L., from United Kingdom
Verified Buyer
I recommend this product
Stitching time
10 + Hours
Rated 5 out of 5
Review posted

Great kit!

This is a work in progress, so far so good!

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Reviewed by Lynn E., from United Kingdom
Verified Buyer
I recommend this product
Stitching time
10 + Hours
Rated 5 out of 5
Review posted

Thistle do nicely!

I love this kit! I am learning new stitches and the design is fab.

It is also nice to know I am still trendy!

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Reviewed by Marie V., from France
Verified Buyer
I recommend this product
Stitching time
6 to 8 Hours
Rated 5 out of 5
Review posted

Can't wait to start stitiching this

I have started with easier kits and after a while, I thought I would like to learn new stitches. It seems Sammy guessed this as the new kits are full of new stitches! I haven't started on this one yet, because of lack of time, but I love feeling and looking at the beautiful fabric, the lovely pattern and reading the instructions.

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